Breaking news | World swimming champion endorses FENECO

Introduction: 

Brand power is the organic unity of corporate visibility, reputation and integrity, and is also the main axis of corporate production and operation. In this era of rapid diversification and development, the competition between brands does not stop at products, but also points to the battle for cognition - occupying the minds of consumers. With the combined force of new consumers, new channels, new marketing and new supply, many companies have achieved brand breakthroughs from 0 to 1, and brand has become the "golden key" for the sustainable development of companies. Enterprise development needs to pay attention to product quality as the foundation of its business, but it also needs to strengthen brand power building. The two are organically unified and developed simultaneously to serve new consumer experience needs. Brand power is the core strength of the company's development and an outward extension of the product market. Understand the emotional needs of consumers beyond product attributes, use products to help brands, use brands to open up category recognition, bring positive feedback to corporate development, and gain a place in the industry competition.

As a high-end brand in the heat pump industry, FENECO has been making continuous breakthroughs in technological innovation and product technology. Its outstanding performance in technological leadership and product research and development is well received by overseas customers. We have also put a lot of effort into upgrading our market brand. Recently, FENECO spent a huge amount of money to invite world swimming champion Tang Yi to endorse the brand, which is a key step for Felico to enter the global market.

World swimming champion Tang Yi has a warm, lively, cheerful and generous personality. He is as fast as lightning in the competition and is full of energy, which is consistent with the Fei Ruike brand's corporate culture of daring to innovate and pursuing excellence and the championship spirit. Tang Yi won 6 gold medals at the 2010 Youth Olympic Games and was dubbed the "Female Phelps". During 2011, Tang Yi participated in two world-class competitions in a row, 10 events in 26 days, winning 2 golds, 1 silver and 3 bronzes. Tang Yi wrote a legend of the "Ironwoman" in the swimming world and was the "leader in the international short distance freestyle event". By".

At present, FENECO has multiple product technology patents and more than 100 different specifications of heat pump equipment, which can simultaneously meet the needs of domestic hot water, heating, cooling, drying, swimming pools, and so on. FENECO air energy products are efficient and energy-saving, and have been exported to 46 countries and regions including Europe, Southeast Asia, and the Americas. In the future, FENECO will continue to adhere to independent innovation, research and develop more high-quality heat pump products, and provide more efficient and low-carbon solutions for the market.